TMRW - SxS
Client: TMRW Hub
Event Name: SxS Jobs
Dates: May 2018
Project Manager: Elena Clowes
Working with TMRW Hub, a co-working space based in Croydon, we created South London’s first job fair.
To raise the profile of the co-working space.
To create the “new-age” of recruitment fairs and make the experience engaging, thoughtful and fun to attend.
To encourage companies to focus their recruitment efforts on the South London area
To encourage participation from guests who live outside of the city, but commute into central London for their current jobs.
To bring local businesses together and encourage all to foster a stronger community feel.
In line with the event objectives, we only worked with Croydon / South London based suppliers to deliver this event.
We used the co-working space as the event venue to allow guests and some exhibitors alike to view the space and familiarise themselves with what the office space could offer them.
We created multiple engagement touchpoints that were thoughtful but playful including “Career Pong” and a live art doodle wall.
We developed content and speakers for educational bitesize workshops and clinics.
Working with the client, we developed marketing ideas to specifically target guests in the local area.
We had a strong focus on reducing event waste and being mindful of leaving a minimal footprint through the event lifecycle.
The event had upwards of 800 candidate registrations.
Over 30 local businesses found benefit in exhibiting and pledged their support to the jobs fair if it returned.
Job seekers in attendance noted that the jobs fair was unlike any other they had attended and that the format and approach was refreshing.
The venue saw an increased interest from companies looking for local co-working spaces on the day and during the immediate post-event period.
We utilised existing styling and furniture available to us at the venue to reduce unnecessary purchases/hiring. All print was produced as environmentally friendly as possible, and exhibitor stands were created as standalone chalkboards. Post-event these were repurposed in the coworking area as space dividers.