TMRW - SxS

 
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Info

Client: TMRW Hub

Event Name: SxS Jobs

Dates: May 2018

Location: London

Project Manager: Elena Clowes

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Background

Working with TMRW Hub, a co-working space based in Croydon, we created South London’s first job fair.

  • To raise the profile of the co-working space.

  • To create the “new-age” of recruitment fairs and make the experience engaging, thoughtful and fun to attend.

  • To encourage companies to focus their recruitment efforts on the South London area

  • To encourage participation from guests who live outside of the city, but commute into central London for their current jobs.

  • To bring local businesses together and encourage all to foster a stronger community feel.

 
 
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Delivery

  • In line with the event objectives, we only worked with Croydon / South London based suppliers to deliver this event.

  • We used the co-working space as the event venue to allow guests and some exhibitors alike to view the space and familiarise themselves with what the office space could offer them.

  • We created multiple engagement touchpoints that were thoughtful but playful including “Career Pong” and a live art doodle wall.

  • We developed content and speakers for educational bitesize workshops and clinics. 

  • Working with the client, we developed marketing ideas to specifically target guests in the local area.

  • We had a strong focus on reducing event waste and being mindful of leaving a minimal footprint through the event lifecycle.

 
 
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Outcome

  • The event had upwards of 800 candidate registrations.

  • Over 30 local businesses found benefit in exhibiting and pledged their support to the jobs fair if it returned.

  • Job seekers in attendance noted that the jobs fair was unlike any other they had attended and that the format and approach was refreshing.

  • The venue saw an increased interest from companies looking for local co-working spaces on the day and during the immediate post-event period.

  • We utilised existing styling and furniture available to us at the venue to reduce unnecessary purchases/hiring. All print was produced as environmentally friendly as possible, and exhibitor stands were created as standalone chalkboards. Post-event these were repurposed in the coworking area as space dividers.

Gallery

 
Hannah Luffman