IHG - Commercial Roadshow Series



Client: IHG

Event Name: Commercial Roadshow Series

Dates: January 2019

Location: Berlin, Milan, Glasgow & Moscow

Project Manager: Matthew Peek



We were tasked to produce a roadshow of events aimed to provide each of IHG’s branded hotel teams with the skills, tools, and know-how to go above and beyond their goals throughout 2019.

By reviewing particular areas such as revenue management, sales strategy, social media channels and more, each region was to come away with the knowledge and understanding of how to implement these changes for the coming year, allowing each department to push forward with a can-do attitude to win in 2019.

  • To drive leadership & commercial performance.

  • Deliver key messaging consistently across each event.

  • To provide hotels with the skills, tools, and know-how to WIN in 2019.

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  • We worked closely with each of the IHG properties, at each location (including Berlin, Milan, Glasgow & Moscow)  which had been specially selected to host each event.

  • We created and developed an event identity to be used across each of the four events. The intention was to develop a colour palette to bring together elements of each brand and create our ‘Winning Together’ logo concept.

  • We used this event identity across all event collateral including all print, push notifications, agendas and name badges.

  • We managed the logistics for all guests throughout the event.

  • We managed all content creation, in line with the event design, including speaker briefing and rehearsals. 

  • Each of the programs included an engaging opening plenary session followed by interactive workshops.

  • During the evening, we hosted an onsite gala dinner and awards ceremony at each of the properties, infusing elements of the hosted city into the evening, such as cuisine and entertainment.

  • This also provided another great opportunity for guests to network with one another.



  • We created an education led environment allowing guests to maximise the benefits over the two-day conference program.

  • We focused on smaller workshop sessions, giving delegates the opportunity to fully engage with the topic, as well as the speakers and fellow delegates.

  • We created the tools to spark active audience participation through unique delegate engagement ideas.

  • We created an online platform where guests could access and revisit each of the sessions post-event.

  • We received fantastic feedback on full logistical and onsite delivery of the program, which in turn has lead to us being engaged to manage the full summer commercial workshop events later in the year.


Hannah Luffman