Google UK & YouTube - Broadcast & Media Summit

 
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Info

Client: Google UK & YouTube

Event Name: Broadcast & Media Summit

Dates: October 2018

Location: Madrid

Project Manager: Manuela Cadarso

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Background

To create the first event of its kind for a Google and YouTube collaboration in EMEA within broadcasting.

We were tasked with creating an environment where the critical topics at the intersection of TV and technology can be debated in a way that is perceived by guests as “can’t miss” for future events.

  • Build an immersive environment that facilitates conversation and interaction.

  • Focus on simplicity in design and output whilst reflecting the audience level.

  • Design a full event identity and concept and take it through to delivery.

 
 
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Delivery

  • The Unicorn Studio created and developed an event identity for both Google & YouTube to be used across the event. The intention was to incorporate the brand’s colours into the design whilst also looking for a design that represented the ‘Broadcasting’ theme of the event. 

  • The event took place in a palace on the outskirts of Madrid. This offered a perfect setting for the conference, away from the hustle of the city.

  • The venue offered a beautiful backdrop, representative of the event destination, transporting guests to a rural Spanish setting.

  • This event identity was then used across all event collateral and print application, from menus to agendas and name badges.

  • We managed the logistics for all guests throughout the event.

  • We managed all content creation, in line with the event design, including speaker briefing, rehearsals and slide creation.

  • We created a full set and stage production, designed to be in-keeping with the beautiful venue and location of the event. 

  • A networking evening, dinner and drinks took place on the first night of the conference to welcome guests. This was held at Ana La Santa, a trendy restaurant destination in Madrid, popular for larger crowds serving modern, local cuisine.

 
 
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Outcome

  • We were able to create a seamless experience for guests between the Google content and YouTube content all coming together for this one event.

  • This was achieved through subtle branding differentiation from day 1 to day 2 in-keeping with each brand, which made guests feel like they were still at the same event but it was really clear that the second day was YouTube focused.

  • We created an environment for guests to be able to access information from both Google & YouTube in a relaxed way, creating space in the content for networking and Q&A. 

  • Encouraging networking and brand exploration through the content and speakers.

  • When asked in the post-event survey, all guests said that they would attend a similar event again.

 
 

Client Feedback

I just wanted to say a huge thank you for all your outstanding work on BMS. Right from the start, you were all an absolute dream to work with - everything was completed to such a high standard, with fantastic attention to detail and in such good humour too! The event was superb and we were particularly impressed by how well you all handled things on the ground and how smoothly it all ran. We are all so impressed with your work! - Jessica Worsdale

 
 

Gallery

 
Hannah Luffman